Investor presentation · 2026

Tidewise.

Scheduling for coastal tours, built so operators can fill every departure without a phone call.

Seed round£2.5m

Founded2024

Based inLondon

The problem

Operators lose a third of their bookings to phone tag.

34%of tour enquiries never get a reply within a working day

11average calls per booking, between operator and guest

£4.2klost each month to empty seats on small operators' tours

The solution

Bookings that run themselves.

01

Live availability

Guests see real departures and book in under a minute, with no back-and-forth.

02

Smart reminders

Automatic confirmations, weather notices, and check-in messages sent for each booking.

03

Operator dashboard

One screen for departures, guests, and payouts, designed for a phone on the dock.

Traction

Bookings grew 6× in 18 months.

1.1k

Q1 25

1.6k

Q2 25

2.3k

Q3 25

3.4k

Q4 25

4.8k

Q1 26

6.6k

Q2 26

64operators live

92%monthly retention

£38kmonthly revenue

Market

A £4.6bn niche, still run by phone.

£4.6bnCoastal tours

£820mSmall operators

£96mOur target, 3 yrs

Starting with the UK and Ireland, where most operators run fewer than five boats or vans.

The target is the operators who book most of their work by messaging app. We win them by being cheaper than the phone and easier than a spreadsheet.

Competition

Operators still run on phones and spreadsheets.

What matters	Tidewise	Messaging apps	Spreadsheet and phone	Generic booking tools
Guests book live availability	Yes	No	No	Yes
Automatic reminders and weather notices	Yes	No	No	Some
Built for a phone on the dock	Yes	Yes	Partly	Partly
Set up in under a day	Yes	Yes	Yes	No, usually weeks
Priced for a small operator	£49 a month	Free, but no tools	Free, but no tools	Priced for larger firms

Business model

Subscription plus a small booking fee.

Core · per operator

£49/mo

Live booking page, reminders, and dashboard, plus a 3% fee on paid bookings. A typical operator taking £10,000 of paid bookings a month pays about £349.

Growth · per operator

£129/mo

Multiple boats and staff, payouts, and integrations with accounting tools.

Team

Built by people who ran the tours.

James Whitaker

CEO

Ran a six-boat tour company for six years, and handled the morning phone queue himself before starting Tidewise.

Hannah Fletcher

CTO

Eight years building booking and payments systems for travel platforms in London, Singapore and Lisbon.

Sophie Ellis

Head of Operations

Onboarded 64 operators in 2025–26 and designed the reminder flows they now use every day.

The ask

£2.5m seed

Eighteen months of runway to reach 200 operators and launch the Growth plan.

Product and engineering45%

Operator growth30%

Expansion to two new markets15%

Operations and reserve10%

Let's talk: hello@tidewise.example